I am always amazed at promotions hyping customers to "apply" for some prize. Prizes range from free drinks to free trips. Lottery winners receive between $5.00 to $500 million.
I realize the lottery is a voluntary, pay to play program so that may not work under the same guidelines. What would happen if instead of free promotional gifts, corporate America gave away free education and training?
I can see the advertisement. Enter our Jump on the Train Give Away to receive free training in interior design, or maybe hair styling, or even brick laying. Would you participate as an employer? Would you enter for programs? Would you enter for a friend or relative through a contest when you purchase french fries at your favorite restaurant?
Suppose your favorite furniture or clothing store offered a year of college with tuition, books, and fees paid. Would you enter? If you were a supplier for the store, would you endorse and assist with such a program?
Customers will purchase burgers even without promotions. Furniture stores make sales regardless of promotions. Skirts and blouses continue to sell.
Why not education (GED/diploma/certificate) for every purchase of shoes, hair-cuts, or ice cream sales.
I can hear Gene Wilder singing "Pure Imagination" from Willy Wonka in the background. We need more imagination.
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